Overspending isn’t anything new. It seems to be in the news every day. I would like to share a little knowledge I gained researching how to make homemade laundry detergent while writing Cheaper, Greener, Cleaner: Ceiling to Floor Savings.
The Wall Street Journal, 25 January 2010 ran an article about the laundry industry giants and the size of scoops that are being placed in their products for the consumers use. Whether it is liquid or powder, a measuring scoop is provided. The interesting thing about this is that according to the Wall Street Journal, one of these products included a laundry scoop or measuring lid that would hold one and a half cups of their product. Upon reading the directions, only one-third cup was needed. The one third cup measure was not clearly visible on the scoop. WOW! Do you think they are counting on us using more?
Method Products Inc. in 2010 conducted a study that later stated that 53% of consumers do not use the recommended amount of detergent per wash load. Consumers were guessing or just filling to the measure. This practice will take you back to the laundry aisle twice as fast and substantially increase your spending. (Method Products Inc. 2010) WOW! Do you suppose that the manufacturers know consumers are over pouring?
To better understand the magnitude of this practice, it is necessary to inform consumers that according to an industry giant 1,100 loads of laundry in the U.S. are started every second of every day. This equates to over 500 million pounds of laundry detergent going down the drain and into our waterways every year. (Method Products, Inc. 2010)
This is common knowledge in the laundry industry. Now factor in the findings of Method Products Inc. that if 53% of consumers use twice as much as needed or completely fill up the provided cup or laundry scoop, 33% of all laundry detergent purchased by you, the consumer in the United States, is just wasted.
It doesn’t stop there, since $3 billion of laundry detergent is purchased each year the detergent manufacturers could be making $1 billion a year on unnecessary overuse of their products. This is an extremely costly practice which we have fallen into. WOW! Did you ever think just that little extra could mean so much?
Realizing the answer to my query of why a much larger measurement is provided, it comes down to sales/profit. Is it so hard to believe that the $1 billion is only for the profit of the industry? Do we really believe that they provide the larger size laundry scoop for our convenience to use more if we desire? Our measuring habits of overuse are only benefiting the industry, not the convenience or the pocketbook of the consumer. WOW! Do you think they want to help us pour the exact amount needed?
If the manufacturers would re-size their caps or laundry scoops, they could save millions on the plastic cost. It doesn’t take a genius to understand the difference in their bottom line, saving millions or making billions from our undisciplined overuse habits.
What do you think? Millions versus Billions, my guess is Billions, how about you?
Stop the excess and start saving today. Go to Amazon.com for the paperback version or Kindle version. (Don’t have a Kindle? No worries, you can get a free app to read Kindle content on your phone, PC, iPad, iPod, or tablet.)